Software for a beauty salon. How to choose the best?

• #1 Introduction
• #2 Beauty Salon Automation System
• #3 What are the Softwares for salons
• #4 Why describe business processes in a beauty salon
• #5 Softwares for a beauty salon
• #6 Software for beauty salons Easyweek
• #7 Conclusion

#1. Introduction

Let’s think about how many people imagine the activity of a beauty salon . Relaxing cozy atmosphere. A friendly administrator who, smiling, wonders which master the client came to, and offers tea or coffee. It seems that there is such a thing as meeting a client and smiling? In fact, there are so many functions on the shoulders of this person that are invisible to the layman. And the salon business is far from the easiest activity, as it might seem at first glance.

But, fortunately, there are ways to make the work of the administrator and head of the beauty salon easier. Many automated programs for the beauty industry come to the rescue. What is CRM for a beauty salon , and how to choose the right software for your business, we tell in this article.

What is a beauty salon business plan?

A business plan is an important document that is necessary for opening any business, in particular a beauty salon.

The business plan includes:

• Goals and objectives of the project
• Analysis of beauty salon competitors
• Ways to promote services
• Opening budget and monthly expenses

Especially for the readers of our blog, we have prepared detailed instructions for drawing up a hairdressing business plan .

What is business automation?

This is the optimization of all processes with the help of special programs for working with clients. Automation of beauty salons improves the appointment process, reduces the risk of the human factor and, as a result, increases the company’s profit.

How to attract clients to a beauty salon?

Successful promotion of a beauty salon is the key to business performance.

There are several methods of attracting customers, among them:

• Maintaining social networks of a beauty salon .
• Launch of contextual and targeted advertising .
• Working with clients inside the salon.
• Organization of online appointments in a beauty salon.

#2 Beauty Salon Automation System

CRM is a customer relationship management system. Each program has its own functions, which a businessman selects individually for his activities.

CRM service for beauty salons allows you to automate and improve the service of services in the beauty and care industry.

The human factor is always present: your assistant may forget to write down the client, or by chance there may be overlaps. But if the beauty salon has installed CRM, such problems are excluded.

• The system will always remind you that there is a meeting or purchase on the calendar
• In seconds, it will generate the desired report
• It will transfer salaries to employees on time and perform hundreds more important and urgent tasks

How CRM helps in salon management

Simplifies the work of the administrator and increases the level of service in the salon.

CRM for a hairdresser will schedule a call to the client exactly on the day when the haircut is already overgrown, or send an SMS with the announcement of promotions and discounts.

The program is able to analyze the work of the salon:

• customer base analysis,
• the effectiveness of the services provided,
• the number of services rendered by a particular master,
• profit.

Planning assistant.

CRM will help you create and track plans for sales of services and products , calls, meetings, purchases.

The program for the salon is a way to control the business.

Any entrepreneur always wants to keep abreast. It is real to control the work of the salon from a distance. The program for salons EasyWeek allows you to track the results of work from your smartphone from anywhere in the world.

#3 What are the Softwares for salons

Cloud or online systems

Such CRM for salons does not require constant presence at a computer or laptop. The main thing is to have access to the Internet. To get started, just register and get access to your personal account. The main advantage is the ability for several people to simultaneously connect to the system and remotely monitor the results of the beauty studio. A great example of cloud services is CRM for EasyWeek salons.

Software services for salons

The software is installed on the computer. The system administrator prepares personal settings for your beauty salon, and the program is ready to go.

How to choose which is better – a developer’s cloud or your own computer?

It’s up to you to decide, but online systems are gaining more and more popularity. Imagine that you have a large network of salons, and you want to be aware of the work of all branches. With stationary software, it would be necessary to visit each object separately. And the online software allows you to analyze the operation of the entire network from one smartphone. Comfortable? Not that word! And you don’t have to go anywhere.

Online access is paid every month or once a year, and stationary software – one-time, during installation.

One of the advantages of online services is the constant development and addition of new features. In some programs for beauty salons , this option is provided absolutely free of charge if you have a subscription.

#4 Why describe business processes in a beauty salon

Each businessman has his own goals and requirements to achieve these goals. Make a list of tasks for your CRM-system, so as not to make a mistake with the choice of the right software.

Here is an example of a task list for a barbershop CRM:

1. Customer database with detailed data: phone, e-mail, social media accounts, date of birth, preferences in orders and services.
2. Calls from the system , IP telephony.
3. Automatic sending of SMS about the upcoming visit, promotions, birthday greetings.
4. Warehouse control , inventory of goods and consumables . A very relevant option if you are selling shampoos, cosmetics, etc.
5. Employee payroll .
6. Setting tasks of varying degrees of complexity. For example, a client came once, and then did not appear. The task for the system is to schedule a call in order to return the client, find out the reasons, and attract them with promotions.
7. Schedule of the masters . No need to flip through a paper diary to check employment.
8. Detailed analytics on calls and the work of masters. The service will help you find out how much profit each employee brought this month.
9. Reporting . A daily report from the administrator, a report on sales dynamics, a report on the revenue and profit of the salon, as well as many other reports can be downloaded from the CRM database.
10. 24/7 online beauty salon appointment . This is a cool tool that many customers appreciate.

#5 Software for a beauty salon

Dozens of new CRMs for beauty salons appear on the market every year and disappear in the same volume. The sphere, although it seems simple, in fact, contains many pitfalls. The task of such a service is to ensure the work of a beauty salon, attract new customers and increase the average bill. And this is not for everyone.

Below we have prepared a ranking of the most successful programs for 2021.

TOP-15 programs for a beauty salon

1. EasyWeek
2. Beauty Pro
3. Lokon CRM
4. YCLIENTS
5. GBooking
6. TIMEONLINE
7. SONLINE
8. Sycret Saloon
9. Max1
10. SimplyBook.me
11. Beauty Salon Manager
12. AllBarBerShop
13. Receptions
14. Beauty Planner
15. BookForm

Cost of CRM for beauty salons and spas

The cost is affected by the availability of training in the program. See if there is training and a call center for the software. With the presence of these options, you will save yourself nerves and money.

How much memory is required? The online service offers various rates. If you have a client base of about 200 people, then you do not need to purchase a tariff for 5 thousand people at the initial stage – you will overpay for an unnecessary resource. It is better to re-subscribe to a more current one with an increase in the number of customers.

#6 Program for beauty salons Easyweek

In the top CRM for a beauty salon is the EasyWeek program from European developers. Here are just some of the features that the beauty salon management software offers:

• Online appointment widget.
• A free web page that can replace a website.
• Client base.
• Statistics and analytics.
• Financial module with the ability to calculate payroll.
• Electronic calendar.
• Set up notifications for clients and employees.
• Integration with social networks , as well as with more than 1000 services.
• Price from 593 rubles per month, rates depending on the number of employees.
• 14 days free trial period with access to the full functionality of the program.

#7 Conclusion

Evaluation criteria and rhythm of work are different for each company. There is no universal program. Each business selects CRM for their individual needs. And it is right!

For success in the beauty business, draw up a business plan for a beauty salon and act strictly according to it. And the CRM system will help you bring the plan to life. If you have not yet decided on a specific program for the salon, test the EasyWeek service . You will definitely appreciate its convenience!